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Aishwarya Rai to promote new vibrating condom |
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Friday, 22 June 2007 |
 Madhya
Pradesh, India - (Ass Mess): Bollywood superstar Aishwarya Rai has
been asked to help promote a new vibrating condom as part of
the Asian International Safe Sex campaign launched today.
The former Miss World green-eyed beauty is being feted by the World
Health organization to help bolster its anti-AIDS drive by
endorsing the new prophylactic which has already caused shockwaves
of dismay up and down India because of claims that it is a sex toy
and not a contraceptive device.
Sex toys, like pornography, are officially banned in India as
immoral. But the government-owned company that is involved in
marketing the new product, branded as Crezendo, contains a
battery-operated ring-like device that 'merely enhances the
natural experience while preventing conception and spread of
pathogens'.
Aishwarya's endorsement of the condom is being touted as
government-approved strategic marketing at niche secots of the
market too timid or ignorant to use birth control devices.
"A superstar like Aishwarya could make or break this WHO
campaign," an Inidian Health Ministry source said today.
> >
> >The manufacturers, the Hindustan Latex Corporation, have
said that its TV marketing son featuring the Beach Boys' "Good,
Good, Good Vibrations!" is a sure-fire winner and can promote safe
and responsible sex to a wide swathe of Indian society.
> >
> >However, conservative sources in the country have reacted
with predictable fury and said a superstar like Aishwarya could
ruin her career by associating herself with such a product:
> >
> >"India has banned sex toys and the vibrating condom has
outraged decent people everywhere.
> >
> >"What are Aishwarya's parents thinking in advising their
daughter about such a folly?" said hardliner Kailash Vijayvargiya,
Madhya Pradesh minister for road and energy.
> >
> >A spokesman for the Bollywood megastar said today that the
WHO program that has adopted the Crezendo campaign has the full
backing of the UN.
> >
> >"We can't see anything tacky, illegal or debauched about
it."
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