Bollywood :With the entire media covering the news that he has been appointed as the brand ambassador of Nokia in India  SRK politely comments that celebrities cant’ increase sales of any product and also said that Nokia does not need him to push its sales. He added that he just cannot take any brand forward, by his face and Nokia from 10 years has achieved No 1 sales position by its service and its products. 

Devender Kishore, Marketing Director Of Nokia India Pvt Ltd said that sales are driven by many things and celebrity endorsements help to build a strong brand preference in the minds of consumers. He also said that there is synergy between Nokia Brand and Personification of Shah Rukh brand; both have the youth connect, are trendy and tech savvy. Devender added that SRK is not only the brand Ambassador he is more like a brand Champion.  

Devender refused to disclose the contract commitments between Shah Rukh and Nokia but hinted that this fetched SRK some 10 crores approximately.  

Meanwhile, SRK who is said to be Ill from the last two weeks said that he will soon work on a film which will conclude its shooting schedule as soon as possible. 

SRK will be seen using different phones for different purposes in the Nokia Ad film which is already on the small screens from December 21st .