Saawariya expectations worry Sanjay
The first trailer of Sanjay Leela Bhansali’s Saawariya has created an extra buzz and the people’s expectations are soaring. The director is overwhelmed but scared too. “I’m overwhelmed! I’m now growing aware of how much people expect from Saawariya. Just a one-minute-30-second trailer has evoked tremendous reactions,” Sanjay shared. The mood of Saawariya is compared to Raj Kapoor’s Awara, Kieslowski’s Blue, Baz Luhrman’s Moulin Rouge and Tim Robbins’ Batman. “If my work shows glimpses of these stalwarts, then I feel somewhere I’ve succeeded in doing what I set out to achieve. Nevertheless, the expectations scare me.”
Bhansali speaks very highly of the two star kids, Ranbir and Sonam Kapoor, debuting in his film. “Sonam is a vintage combination of Waheeda Rehmanji and Rekhaji. She has that poetic quality. Ranbir brings the best of his grandfather and his father in his personality. Audiences of all ages have warmed up to the two of them, although they neither act nor dress like the average metro-centric dude, and although we haven’t shown their faces in the trailer.” A record 1,450 copies of the Saawariya trailer have been released. “It was a decision taken by Uday Singh, Gareth Wigan and the entire team at Sony Pictures. I don’t quite follow their marketing wizardry. But I do know they’re giving Saawariya a unique marketing spin since this is their first Bollywood production carrying that legendary Columbia-Tristar logo.”
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